REALISTIC DESIGN BRIEFS

Branding briefs for makers, independent craftspeople, and small-batch producers — the clients where the object itself is the brief. This pack covers visual identity, packaging, print systems, and brand language for ceramicists, bladesmiths, weavers, brewers, candle makers, and anyone who builds things by hand and needs a brand that is as considered as the work. Each brief includes a full Art Director's Analysis on how to design for craft without performing it — and how to build a brand that earns trust through restraint rather than storytelling.