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free fake client Briefs for logo design

Olden

The Story:

Olden has been producing apple and pear juice from the same 300-year-old orchard in Lower Austria since 1987. For three decades, they sold exclusively at local markets and through a single farm shop. In 2021, a feature in a German food magazine changed everything.

Wholesale orders from Berlin, Vienna, and Zurich arrived within six months. They hired their first non-family employee, bought a second press, and signed a distribution deal that will put them in Whole Foods UK by next spring.

The problem: their current label was designed by the founder's daughter in 1994. It's a hand-drawn apple with the family name in a script font. It's beloved by locals. It will not survive Whole Foods.

They want a logo that honors three centuries of orchard history without looking like heritage packaging designed in the 2010s. The product is premium, single-origin, and genuinely old. The logo needs to mean it.

The Challenge:

Design a logo for a heritage Austrian juice producer entering premium international retail. The mark must signal provenance and craft without falling into the 'farmhouse aesthetic' trap that premium food brands have over-used in the last decade.

Deliverable:

Primary logo + wordmark + label application on 500ml bottle

Hard Constraint:

The mark may use an apple or pear. They sell fruit juice from a 300-year-old orchard — the fruit is the product. The constraint: no green. Every competitor in this segment uses green.

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Fynbos

Each brief is written in the client's own voice — unpolished, specific, and exactly like the briefs you'll receive in your career. Every brief comes with a full Art Director's Analysis: competitive landscape, buyer psychology, visual direction, and the one decision that makes everything go wrong.

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WHY our design BRIEFs

The generator gives you a challenge.
The brief tells you how to win it.

Know where the brand stands

Without a positioning statement, every design decision is a guess. The full brief tells you exactly what the brand is — and what it refuses to be.

Design for a real person

The full brief includes two detailed personas — name, profession, triggers, and what they hate. Your design decisions stop being aesthetic and start being intentional.

See the competition first

The full brief maps who's already in the market and where the visual gap is. You don't accidentally design something that looks like everyone else.

Person with shoulder-length hair sitting at a desk with design prints and a computer screen in a dimly lit creative workspace.

Start with a direction, not a blank canvas

Specific visual references, a color rationale, and a typography direction — all tied to the brand logic. Less time lost. Better work faster.

Know what not to design

Every full brief includes the one direction that looks obvious but kills the work. Avoiding the wrong answer is worth more than a hundred inspiration boards.